The Support PG campaign was initially developed by the Prince George Chamber of Commerce in March 2020. Building off their success, 11 community organizations partnered together to provide support to the community during these challenging times. The partners have created a central website aimed at giving businesses access to all COVID-19 support resources. An overarching brand has also been designed, to give the website, social media channels, and marketing campaigns an instantly recognizable visual identity.

The Support PG collaborators approached Shift Creative to create a community business resource site in Prince George that could dynamically pull data from spreadsheets, integrate with Mailchimp mailing lists, have a unique visual identity and brand, and provide updated and relevant information during the pandemic.